new:soul
Places · Spa
Redefining Wellness Through Personalized Care and Flexibility
In a fast-paced world, finding time for self-care often feels like an overwhelming task. Enter new:soul, a wellness haven that seeks to integrate relaxation and well-being seamlessly into everyday life. Driven by the belief that wellness should be accessible, flexible, and deeply personal, new:soul sets itself apart by offering bespoke treatments that cater to both physical and mental health. From their signature massages to a holistic studio design, new:soul is on a mission to help individuals embrace self-care as a sustainable part of their daily routines.
What inspired you to start new: soul, and how does it differ from other massage and wellness centers?
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We saw a need for services that not only provide relaxation but also offer freedom and flexibility—a place where wellness seamlessly fits into daily life. At new: soul, we’ve designed our services to free up time for our clients, allowing them to invest in themselves without adding stress to their routines. From personalized treatments to the ease of booking and customising sessions, we aim to add real value to their lives.
Our mission is simple: to empower individuals to achieve optimal physical and mental well-being. We want to help people invest in their long-term health with treatments that go beyond a one-time experience. By supporting our clients in finding balance and peace, we provide them with the tools to make self-care a sustainable part of their lives.
Can you describe the signature styles of massage you offer at new: soul? What makes them unique and particularly effective?
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We offer a range of treatments, each tailored to specific needs, but all with a shared goal: achieving optimal physical and mental well-being.
Our new: soul Signature Massage is a perfect example. It blends the classic techniques of Swedish massage with movements from various other therapies. This full-body treatment is designed to relax and release tension, providing a personalized experience that leaves clients feeling revitalized.
For those experiencing high levels of stress, our Inner Balance Massage offers a deeply calming effect on the nervous system. It’s more than just physical relief—it's about recharging both the body and mind.
We also offer Brazilian Lymphatic Drainage, a gentle yet effective treatment that boosts the body’s natural detox process. It’s great for reducing bloating and enhancing circulation, leaving you with a sculpted, refreshed feeling. Each of these styles is unique in its focus, but they all share the same intent: helping you feel better, inside and out.
In today’s fast-paced world, many people struggle to find time for self-care. How do you encourage your clients to prioritize ‘me time’ and slow down?
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We understand that life can get overwhelming, and sometimes, the hardest part is knowing where to start. Our advice? Start small and focus on what feels good for you. Wellness doesn’t have to mean overhauling your entire routine—it’s about finding simple moments of calm that fit into your day. Maybe it’s a 10−minute morning stretch, a walk to clear your mind, or a regular massage to reset both body and mind.
At new: soul, we encourage our clients to view self-care as an investment in their mental, physical, and emotional health. Whether it’s scheduling a single massage or committing to regular wellness appointments, we’ve created a space designed to help you pause, breathe, and reconnect with yourself—making self-care not just a priority, but a part of your everyday life.
And because we know life can get busy, we’ve made self-care as easy as possible with the most flexible membership you can imagine. With options like rolling over unused minutes, flexible rescheduling, and even sharing minutes with others, our membership ensures that you can stay committed to your well-being, no matter what your schedule looks like.
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As a wellbeing destination, how do you ensure that every aspect of your space contributes to a calming and restorative experience?
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We see wellness as a holistic experience—one that begins the moment you step through the door. Every detail of our space is designed to support a calming and restorative atmosphere. From the choice of natural materials to the soft lighting and soothing color palette, we’ve thought of everything to help you slow down and reset.
We also focus on sensory balance. The sounds, textures, and scents in our studios are all carefully curated to promote relaxation. These small touches create a multisensory experience that brings peace and harmony.
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The wellness industry is constantly evolving. What trends do you see shaping the future of wellbeing, and how is new: soul adapting to them?
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That's true—the wellness industry is evolving rapidly. While we stay mindful of trends, we focus only on those that genuinely enhance how we serve our clients.
One major trend is the shift toward longevity and age-well investments. People are moving away from short-term wellness goals and focusing on building a body and mind that will last. At new: soul, we embrace this approach with treatments designed to prioritize long-term health. Our therapeutic massages help maintain mobility and reduce stress, fostering a kinder and more sustainable approach to well-being.
Another key trend is the growing demand for a customized wellness experience. Today’s consumers are emotionally aware and body-conscious, seeking solutions that fit their individual needs. We've tailored our services to oer a personalised experience. Clients can choose the intensity of their massage and music during treatment and select special add-ons like premium oils.
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​Ultimately, people are embracing a holistic approach to wellness that goes beyond quick fixes. They’re seeking long-term solutions that help them feel and look their best for as long as possible, and that's exactly what we’re here to oer.
What advice would you give to someone who feels overwhelmed and is looking to incorporate more wellness practices into their daily life?
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The best advice we can give is: listen to your body. Symptoms are messages. Your body has its own way of communicating, and those little aches or feelings of stiness aren’t random—they’re signals trying to tell you something. For example, if you’re dealing with tightness in your shoulders or neck, it’s often a sign of stress. Rather than brushing it o, take a moment to acknowledge it. Your body is asking for attention.
Massage is a powerful way to respond to those signals. It helps release tension, improves circulation, and gives you the space to unwind, both physically and mentally. It’s a way to reconnect and support your body in the way it needs.
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How do you tailor your treatments to meet the specific needs and preferences of individual clients?
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We've tailored our services to oer a personalised experience, starting even before you walk through the door. Clients can share their health information digitally beforehand, so our therapists are prepared to address specific needs the moment you arrive. Whether you’re dealing with a sti neck, lower back pain, or sore muscles from a particular sport, we’re able to create a session that’s perfectly suited to your body.
For our members, this experience becomes even more personalised over time, as we accompany them on their wellness journey. By understanding their evolving needs, we can adjust treatments to ensure ongoing balance and relief.
Clients can also choose the intensity of their massage, select special add-ons like premium oils, and even pick music during their session.
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The atmosphere of a wellness space can deeply influence the overall experience. How did you approach the interior design of your locations to ensure they reflect the calming and rejuvenating ethos of new: soul?
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We know the space you're in plays a big role in your overall wellness experience. When designing our studios, we set out to create an environment that reconnects you with nature, even in the heart of the city. We use natural materials like oak, stone, and clay to embody our philosophy of organic, grounded well-being.
Design elements like our curved, modular walls are not only aesthetically pleasing but also functional and sustainable, seamlessly blending form with purpose. In our Munich studio, for instance, the clay plaster walls create a cool, calming atmosphere while naturally regulating temperature and humidity, helping you feel at ease as soon as you step inside. In Berlin, we’ve embraced a warmer, earthier tone, with oak wood and stone crafting soft, inviting spaces. Every design detail, from furniture to layout, is thoughtfully curated to oer a peaceful, functional sanctuary where you can fully unwind.
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Looking ahead, what are your future plans for new: soul? Are there any new treatments, services, or experiences that you’re excited to introduce?
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We're seeing breakthroughs between the medical and fitness worlds, and how they are merging into lifestyle medicine with a focus on preventative care and rehabilitation. Massage therapy, particularly sports and deep tissue massage, plays a significant role in this approach. While our current oerings blend relaxation with functional, preventative-oriented treatments, we’re actively exploring ways to expand our range.
In terms of growth, our primary focus is to bring these experiences to more locations across Germany. Right now, Berlin and Munich are our core cities, but we’re planning to open new studios in regions that may not yet have access to the kind of wellness services we oer. Our goal is to empower people everywhere to prioritize self-care and maintain their physical and mental well-being for the long term. We’re committed to creating the best massage experience possible, and we believe that by continuing to innovate and expand, we can help even more people feel their best for as long as possible.
